Sales and CRM

CRM and sales management software
From first contact to collection, one customer record.

The entire sales process, from lead to quote and from order to invoice, plus every customer interaction, on a single screen.

Features
Sales · Pipeline
Recent activity
Quote v2 · [Customer A]With customer
Order · [Customer B]Approved
Opportunity · [Customer C]Meeting
What is CRM software?

Customer tracking inside sales, not in Excel.

CRM (customer relationship management) software brings all interactions, opportunities, quotes and meetings with prospects and existing customers into one place. Standalone CRM tools leave sales at the quote stage; orders, shipments, invoices and collections stay in other systems.

The Eruca ERP Sales and CRM module removes that gap. An approved quote becomes an order, and a shipped order becomes a waybill and invoice; the invoice posts instantly to accounting and the customer account. Sales reps see the customer's balance, open orders and latest meeting on the same record.

What it brings to your sales team
  • No opportunity or quote slips through the cracks.
  • Quote preparation drops to minutes.
  • Credit limits and discount rules are applied at the point of sale.
  • Managers see the sales pipeline and forecast revenue in real time.
  • Customer knowledge stays with the company, even when reps change.
Features

What's in the Sales and CRM module?

01

Sales pipeline

Track leads and opportunities by stage and see the likelihood of winning.

02

Quote management

Prepare quotes with price lists and discount rules; every revision is versioned.

03

Orders and approval

Confirm orders with confidence through credit-limit and discount approvals.

04

Shipping and delivery notes

Stock reservation, partial shipments and delivery notes in a single flow.

05

Invoicing

From shipment to invoice, reflected instantly in accounting and customer accounts.

06

Customer card

Meetings, quotes, orders, documents and balance on the same card.

07

Activity and task tracking

Calls, visits and meetings are scheduled; reminders go to the assigned rep.

08

Price lists and campaigns

Pricing, discount and campaign rules by customer group, region and period.

Process flow

End to end, in a single flow.

Each step inherits the previous step's data; nothing is entered twice, and every transition is logged.

  1. 01
    Lead
  2. 02
    Opportunity
  3. 03
    Quote
  4. 04
    Order
  5. 05
    Shipment
  6. 06
    Invoice
  7. 07
    Collection
Who it's for

Who is the sales and CRM module for?

Wholesale and distribution

Companies managing quotes, orders and shipments for a dealer and customer network.

B2B manufacturing

Manufacturers with long sales cycles that quote per project or per order.

Spare parts and automotive

Businesses that need a large product catalog, dealer pricing and fast ordering.

Service companies

Companies with contracts, subscriptions and recurring billing.

Adapt with ErucaStudio Shaped to your business, with the core left intact. Design industry-specific opportunity stages, quote forms and approval rules with drag-and-drop. ErucaStudio Accelerate with ErucaAI AI works right inside the module. Summarizes customer history, drafts quote emails and highlights at-risk opportunities. ErucaAI
FAQ

Frequently asked questions about Sales and CRM

What is the difference between CRM and ERP?

CRM focuses on customer relationships and the pre-sales process; ERP manages all of a business's resources, such as orders, inventory, production and accounting. In Eruca ERP, CRM is not a separate program but a module of the ERP, so quotes, orders, invoices and collections all run on the same data.

How is a quote converted into an order?

When the customer approves the quote, it is converted into an order with one click. Price, discount and delivery details carry over unchanged; credit limit and stock availability are checked when the order is placed.

Is it hard to move customer tracking from Excel to CRM?

No. Customer, contact and open balance lists can be imported from Excel. Our team checks the data with you during the migration.

Can sales reps use it in the field?

Yes. Eruca ERP is web-based; customer records, quotes and orders can be accessed from a tablet or phone browser.

What happens when a credit limit is exceeded?

Orders over the limit go into the approval flow you define; shipping doesn't start until an authorized person approves.

Works together with
Inventory and Warehouse Finance and Accounting Reporting and Analytics

See the Sales and CRM module live.

With your own processes, in a 30-minute demo.